A continual flow of motivated real estate leads is vital for your investment business. No Leads, No Sales, No business.
Generate motivated leads by developing both inbound and outbound sources, and the deals will automatically come to you. These sellers need to rid themselves of the property due to physical, financial, or psychological issues. And all require immediate cash.
Use inbound strategies to attract motivated real estate leads that contact you. Think of a website that collects leads, blogs, direct mail, advertisements online, social media, referrals, print ads, car, and bandit signs.
Outbound marketing consists of you contacting them with cold calling, text messaging blasts, automated dialing systems, door knocking, and networking.
It's best to use a mixture of these marketing strategies to find property owners who need to move yesterday.
Owners with vacant properties, or distressed property needing extensive repairs.
Non-owner occupied houses, absentee owners, and out-of-state or out-of-country owners.
Owner-occupied properties with free and clear, high equity or low equity.
Owners with delinquent property taxes or liens.
Heir, estate, personal representative, trustee, and probate property owners
Owners who have recently filed for bankruptcy or owners facing divorce, relocation, or a change in income. Foreclosures both pre and current. Victims of crime or owners in neighborhoods with rising crime levels.
Owners with Expired MLS listings. FSBO listings.
Property management companies and landlords who have recently filed, or evicted a tenant and out-of-state landlords.
Over leveraged builders, and developers.
Properties with code enforcement violations, condemned, or zoning changes.
Recent fire, mold, insurance claims, or builder malfeasance.
Properties with environmental issues, wildfires, earthquakes, or sinkholes.
Changes to the local economy.
About 80% of your leads will come from the following marketing.
Most real estate investors, brokers, and
agents utilize software with artificial intelligence (AI) and machine learning to uncover
the highest quality leads for their business. It's a strategy that produces the best ROI. You'll save time and buy properties faster. Plus, beat the competition to the best deals.
Find your next investment property in minutes. Online software with lead pipes is an organic method to find motivated real estate leads fast, and without a lot of hard work or spreadsheets.
Find and target owners and properties quickly. The online software provides the owner's name, mailing address, property address, comparable sales information and indicates if they own other properties.
The software will start converting your leads into deals with an autoresponder, pre-written emails, and direct mail template letters.
Automatically generate leads with a website. It's like having a 24/7 field rep collecting contact information and answering questions. Use a website in conjunction with a pre-written email autoresponder.
Gone are the days of hiring a professional web designer to create a real estate investing website. Get up and running with high converting, custom websites and squeeze pages in under 3-minutes. You'll never miss a lead.
Get social and create a Facebook, Linkedin, Youtube, and Pinterest presence for your company. Put yourself out there, join some wholesale investor groups. Check for FSBO in Facebook Marketplace, and start FSBO alerts. Submit your business listing with Google places and Yelp for your area. Paid ads on social media and google also work - laser focus on your target audience, location, and motivation.
Landlords, Rental Agents, and Property Managers Cold call or send direct mail to anyone advertising properties for rent. Eviction Filings and Court are great places to find fed-up landlords who want to get rid of their headache properties. And many times, it's with these types of properties you'll be able to negotiate owner financing.
Use the MLS or Loopnet. Have your favorite Realtor send you expired listings, properties with price reductions, all junkers, and REOs but REOs are only useful when they're fresh or when they've been on the market for over 90 days and are ready for a price cut.
Search public records with online access to County Property Appraiser offices and Clerk of the court records. Search for properties with delinquent taxes, lis pendens, foreclosure, judgments, liens, building code violations, and condemned properties. You'll also find notices for bankruptcies, divorce, and probates.
Other local investors and wholesalers are easy to network with through meetings and online platforms. Networking is how we found a sweet deal on a small trailer park that a retiring landlord wanted to liquidate.
Real estate auctions. Both online and local live auctions have discounted properties.
Probate and divorce attorneys.
Adult advocacy agencies.
Credit Repair Agencies. Local personal and car finance companies. Repo companies and bail bond agents.
Insurance Companies. Fire, flood, and changes from owner-occupied to rental or vacant property coverage.
Local builders often discount their model homes after they've sold most of the subdivision. Plus, their potential buyers sometimes have homes they need to sell before moving up to a new property.
When large companies and the military transfer their employees. They create motivated seller leads for you, and at the same time, you'll have a supply of potential tenants for your rental properties.
Car sign. Wrap your company vehicle and advertise; We buy Houses.
Nursing and Retirement Communities. Many retirees own properties free and clear. They want to cash out for downsizing or medical reasons. And some offer owner financing to offset taxes.
Charitable Groups receive real estate gifts, which they would prefer to liquidate into cash.
Look for sellers in the "Real Estate for Sale" section of the Zillow, Trulia, and Redfin. Cold call FSBO ads. Look for indicators like divorce, transferred, owner financing, motivated, downsizing, must sell. Also, check out properties that have been for sale for 120days+. (DOM)
And don't forget to research rental properties too. Look for fed-up landlords. Look for rental properties that are on the market for over 30 days or in fringe areas. You'll find their contact info posted on the listing.
As your real estate business grows, you'll also receive motivated real estate leads from referrals, word of mouth, and repeat customers.
A continuous flow of motivated real estate leads is what fuels your investment business. No matter which sources you choose to integrate into your marketing plan, we highly suggest that you choose several to keep the flow - flowing.
It's a nonstop lead generator, sends pre-written direct mail and email analyzes your deal and gets comparables. It has a repair estimator, listing page creator, your business website, and a paperless office with unlimited cloud storage, and six free REI courses.